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Amara Legal
Amara Legal is a business lawyer who specialises in helping service-based entrepreneurs legally protect their scaling brands.
Deliverables:
Brand Identity
Brand Strategy
Challenges
She already an experienced and qualified lawyer, but her branding didn’t reflect the level of expertise she actually held. Her visuals looked too generic for the calibre of legal services she provides, and her brand didn’t position her as the strategic, trustworthy adviser that high-level business owners look for. She struggled to communicate her expertise in a way that felt clear, confident and compelling, which meant she wasn’t attracting the higher-calibre clients she knew she was ready for. Her brand blended in with other legal service providers, and the gap between her true skillset and how she presented herself online was holding her back from stepping into the authority she actually has.
The Solution
We rebuilt her brand from the inside out, her new identity instantly communicates authority, trust and professionalism, making it clear that she’s a lawyer who protects, guides and empowers business owners at a high level. Her messaging finally reflects the depth of her knowledge, and she’s now positioned as the lawyer clients go to first, not the lawyer they come to when things go wrong. The brand feels elevated, aligned and unmistakably expert, allowing her to attract and convert the higher-calibre clients she’s always been meant to work with.
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