High-calibre clients don’t invest in you based on what you offer (there are many offering the same) they invest based on what your brand makes them believe about you.
If your branding (how you look, sound, communicate, position yourself) is still the same as when you were at a lower stage in your business, you’ll always attract clients who value your labour, not your leadership.
Perception Makes the World Go Round!
You’re talented at what you do, that’s never been the issue. But the clients you’re attracting aren’t matching your level yet. You’re delivering expert-level results, but your brand still looks and sounds like the older version of you. That disconnect is costing you the clients, opportunities, and pricing you know you deserve
Perception is why you keep attracting clients below your level, or explaining your prices to people who were never meant to work with you. That ends here
We Help Service-Based Experts Close the Gap Between Their Expertise and How They’re Perceived
Raise their minimum rates without needing to justify or convince
Attract higher-calibre clients, better aligned clients who recognise their value
Be perceived as leaders by the right audience, not just existing clients
Enter sales conversations knowing their brand reinforces their authority
How We Build Your High-Calibre Brand
Phase 1
Brand Strategy
This is where we determine how your brand needs to be positioned to match the level you’re operating at. We define how you want to be perceived, who your brand is for now, and what needs to shift so the right audience recognises your authority without explanation.
Phase 2
Brand Design
This is where your positioning is translated into visual authority.
Every visual signal is intentional, rooted in psychology, and designed to communicate expertise before you speak so the right clients take you seriously from first glance.
Phase 3
Growth
This is where your brand is applied at a higher standard.
You receive strategic direction on how to use your brand consistently, protect your positioning, and show up in a way that continues to attract aligned, higher-calibre clients as you grow.
Helping established women-led businesses step into the level their brand was meant for
Hey, I'm Shaneé
Brand Strategist & Designer For Established Service Providers
Over the last five years, I’ve worked with established, women-led service businesses who were already doing well but needed a brand that finally matched their expertise. I’ve helped them refine their positioning, elevate their brand perception, and attract clients who value their depth, not their discounts.
I built this business from my uni bedroom, juggling deadlines and client work at the same time. I didn’t grow up around business owners or mentors. I had to figure everything out on my own. That’s why I understand women who’ve built something incredible through grit, talent, and consistency… and now want a brand that reflects the level they’ve grown into.
I don’t believe in branding that’s just “pretty”. I believe in clarity-led, psychologically grounded brand strategy and design that elevates how you show up, positions you as the go-to expert, and gives you the confidence to charge for the true value of your work.
Branding isn’t just visuals to me, it’s the shift that turns an already successful business into a category leader.
And if you’re reading this, you’re probably closer to that level than you realise. You’ve built the foundation.
I help you build the brand that matches it.
Take A Look At Our Work
Brands Built for Growth, Leadership & Higher Standards
Each of these women-led businesses weren’t looking for a new look, they were ready for a brand that matched their next chapter, reinforced their authority, and supported where they were headed.
EAP Travels
STRATEGY + BRANDING + WEBSITE DESIGN
Her previous branding felt generic and didn’t reflect the care or detail she brings to her clients’ travel experiences. We created a brand identity that feels curated, warm, and professional, now she’s attracting clients who value the extra touch and are happy to invest in it.
Amara Legal
STRATEGY + BRANDING
Her old branding didn’t match the level of clients she wanted to attract. As she started aiming for a higher-calibre audience, we rebranded her to create an identity that feels stronger, more professional and aligned with the standard of her services.
For Founders Preparing for Their Next Level
If your brand no longer reflects where you’re headed, this mentorship helps you define how you should be perceived before making visual decisions.
You’ll leave with clear positioning and messaging that aligns your expertise with the audience you want to attract, and a direction you can confidently build from.
