Control The Room
A 6 month strategic partnership helping service based founders develop, refine, and translate their expertise into undeniably magnetic authority their audience instantly understands and trusts leading to more aligned, higher-quality clients, faster decisions, and a business that doesn’t rely on over-explaining to convert
Control how you’re seen. Control who you attract. Control the room.
Let's Be Honest...
You feel like you’re ready for the next level of your business. You’ve already proven that your work gets results, and you’ve already built something that works.
But if you’re honest, you’ve hit a bit of a plateau with the stage you were at before. Not necessarily because your business isn’t making money but because the way it’s currently running isn’t fully aligned with the level you want to reach.
You want to start charging higher prices. You want to attract clients who are genuinely aligned with you and the work you do. And more importantly, you want to build a business that reflects who you’re becoming as a founder.
Because when you think about scaling, you don’t want to build the next phase of your business on the same foundations.
You don’t want to keep bringing in clients just for the sake of hitting revenue targets.You want to bring in the right people from the start.
The people who actually see the depth of what you do.
The people who are willing to do the work.
The people who take the strategy seriously.
But Right Now:
Reality is looking a little different
Some of the clients you’re working with aren’t fully aligned. Some joined because you needed the revenue. Some don’t fully implement the work.
Some sit inside your programmes or containers but don’t really move.
And over time that starts to affect your confidence as well.
Because you know the level of client you actually want to be working with.
You want people who are serious. People who execute. People who are fully bought into the work. Not people who hesitate, stall, or sit on the sidelines.
At this stage, it’s not just about making money anymore.
It’s about building a business that is aligned with the kind of founder you want to become and the type of clients you want to serve long-term.
Imagine if the next phase of your business actually looked like the level you know you’re capable of:
Building a reputation where you’re recognised as the authority in your space.
Opportunities, collaborations and higher-level clients start coming your way because your positioning matches the expert you are
Being fully booked with clients who are genuinely aligned with the work you do, who show up ready to implement, produce incredible results, and make the work feel exciting again
Opening your inbox to enquiries from people who already understand the value of what you do, are ready-to-invest and chose you due to your content oozing authority
Posting content knowing exactly why it will connect with your audience because your positioning, messaging and perspective are finally clear
Here’s the truth:
If we’re being honest, the solution to having that kind of oozing authority in your industry isn’t more visibility. Because let’s be real, you’ve tried that.
You’ve posted more. You’ve shown up consistently. You’ve tried different angles with your content. And yet the same thing still happens.
People admire your work but they’re still hesitating when it comes to actually hiring you. Because authority doesn’t come from visibility.
It comes from being super freaking clear on what you actually do, who it’s for, and why your approach is different.
And when the way you articulate your expertise finally matches the depth of the work you’re delivering behind the scenes you'll see such a MASSIVE shift.
With the conversations you're having.
The clients you attract.
The way people respond to your content.
And your reputation in the room.
This isn’t about chasing more visibility or trying another strategy.
Unlike most content or marketing experts who will tell you that visibility is the key to attracting high-paying clients, my clients and I have time and time again proven that to be wrong.
Most of my clients who started attracting higher-paying clients didn’t do it because they suddenly became more visible or started getting loads of views.
For example, when my own business went from charging around $2,000 for projects to working with $10,000 clients, my visibility actually went down. My views got lower and lower. But I was still attracting higher-level clients. I was still being invited onto podcasts. I was still hosting my own in-person masterclasses.
The thing that changed wasn’t visibility. It was how my expertise was being understood, without that being clear. People will still have questions. They’ll watch your content but still wonder if you’re the right person for them. They’ll enquire but hesitate when it comes to actually investing.You might even get on calls where it feels like you’re explaining your value instead of them already seeing it.
Inside Control the Room, we focus on fixing that foundation so you can achieve results like the exhibits below.
Before I met Shanée, I knew I wanted to charge four figures and build a steady income, but in my head, that felt like something l'd reach in 5 years. She gave me the push I really needed. It took a complete mindset shift, sleepless nights, and putting in serious work behind the scenes to get to that goal sooner. Having someone in my corner who genuinely believed in me, constantly reminding me I was capable now, not later, made all the difference. Her guidance, plus helping me create real action plans, was SO helpful.
Before working with Shaneé, our business had no clear direction and we were attracting cheap clients. She helped us build a solid foundation and gave us the clarity we needed to level up the business. Since then the change has been massive, we’re now higher-quality clients, and the business has grown to around $45,000 a month with plans to reach $67,000 a month as we expand.
Laki | Service-Based Business Owner
Jada | One Take Branding Studios
Control The Room
Control the Room is a 6-month strategic partnership where we refine, apply, and strengthen your positioning and messaging over time, whether you’re launching new services, increasing your prices, scaling your business, or stepping into a higher level.
We don’t just define your message once and leave it there. We work together to continuously refine, apply, and strengthen it across every touchpoint, your offers, website, content, and client journey so your brand evolves with you, supports your growth as you scale, builds authority over time, and consistently attracts the right clients.
The Hierarchy of Perceived Authority (HOPA) Framework
Positioning
Define how you’re seen in your industry and what makes your expertise stand out. This is where we clarify what you stand for, what makes your perspective different, and why the work you do deserves to be taken seriously.
Value Perception
Shape how people interpret the value of what you do.
This is where we make the depth of your expertise clear, so your work is recognised for the level it actually operates at and clients understand why it’s worth investing in.
Shape how people interpret the value of what you do. This is where we make the depth of your expertise clear, so your work is recognised for the level it actually operates at and clients understand why it’s worth investing in.
Authority Translation
Create the moment someone realises your work is exactly for them. This is where your audience feels understood, sees themselves in your message, and starts taking you seriously.
Emotional Resonance
This is how authority is built and recognised
Client Case Study
How a positioning reset helped Abigail secure a $6,000 dream client without long sales calls
Positioning
We clarified what Abigail actually stands for beyond “helping women make more money” because that messaging didn’t feel aligned to her and wasn’t differentiating her in the market. We worked through her experiences, values, and perspective to define how she is different from others in her space, and who she is specifically here to serve. This gave her a clear direction instead of feeling like she was blending in with everyone else in her industry.
Value Perception
Abigail struggled to explain what she did without over-talking or feeling unclear, which made her hesitant to reach out or pitch. We broke down her experience and results in a way that made the value of her work obvious and easy to communicate, so she no longer felt like she had to “vomit out” everything to be understood. Instead, she gained clarity on her client’s pain points and how her work directly solves them, allowing her to speak about her services with certainty.
Authority Translation
A big part of our work was pulling out pieces of Abigail’s story, experiences, and way of thinking and showing her how to actually use them in her messaging. This is something she hadn’t experienced before being asked the right questions and having those insights translated into how she shows up in her business. As a result, she was able to articulate what she does clearly, create her own framework, and confidently pitch her services without second guessing herself.
In practice, this work may include things like:
Some of the things we may cover:
Authority Positioning
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Identifying the gap between how strong your expertise actually is and how it's currently being perceived
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Clarifying what makes you the obvious expert in your space
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Strengthening how your expertise is communicated across your brand
Audience Depth
• Understanding the real psychology of the people you're trying to attract
• Identifying the emotional drivers behind why they buy
• Making sure your messaging speaks to the right people, not everyone
Voice & Thought Leadership
• Developing clearer opinions and perspectives in your industry
• Defining what you agree and disagree with in your space
• Strengthening your tone of voice so your brand sounds unmistakably like you
Messaging & Brand Narrative
• Pulling patterns from testimonials, client results, and past work
• Clarifying the transformation your work actually creates
• Making sure your messaging reflects the real depth of what you do
Offer Positioning & Expertise Translation
• Clarifying the real transformation inside your offers
• Breaking down your frameworks or methodology so your audience actually understands the value
• Positioning your offers so the right clients immediately recognise themselves in the work
• Making sure the depth of your expertise is communicated clearly, not buried in vague language
Authority Content Direction
• Translating your positioning into stronger content angles
• Making sure your content reinforces your authority instead of just marketing your service
• Refining messaging based on how the market responds
• Creating unique content angles by leveraging parts of your expertise you’ve never thought to use before
What's Included:
Quarterly Content Planning Session
Every 90 days we hold a 60–90 minute strategy session where we define your revenue focus, offer priority, authority angle, and core messaging direction for the quarter. The goal is to stop reacting to content and sales conversations and start operating from a clear strategic plan.
Messaging Reviews (6 per month)
You'll be able to submit copy, offer descriptions, sales messaging, captions, or email sequences for review. I provide detailed feedback to tighten your messaging, strengthen authority signals, and correct how it's perceived so your expertise is communicated clearly.
Monday–Friday Slack Support
You get ongoing access to me through Slack for questions, messaging adjustments, and quick strategic input while you’re implementing.
Monthly 1:1 Strategy Call
A dedicated strategy session each month to refine positioning, review performance, make key strategic decisions, and recalibrate messaging direction so your authority continues translating as your business evolves.
The Investment
£3000
or 6 payments of £500
Hey, I'm Shaneé
AKA - Your Fav Strategist
I'm a brand and messaging strategist helping clients like you attract premium, aligned and decisive clients so they can build their dream business.
Over the years I kept noticing the same pattern. I’d work with incredibly talented founders who were genuinely great at what they did, but when people encountered their brand, that depth wasn’t obvious.
They were posting consistently.
They had the experience.
They were doing the work.
But people still weren’t fully getting it. And then I realised something.
The problem usually wasn’t visibility. It was how their expertise was being understood. I saw this in my own business too.
When I went from charging around $2,000 for projects to working with $10,000 clients, my visibility actually went down. My views dropped. But the quality of opportunities increased.
I was still attracting higher-level clients, converting $4,000+ clients in the DMs, speaking on podcasts, and hosting in-person masterclasses.
That shift had nothing to do with going viral. It had everything to do with how my expertise was being perceived.
That’s what led me to develop the Hierarchy of Perceived Authority, and it’s the foundation of the work we do inside Control the Room.
Because when the way your work is communicated actually reflects the depth of what you do, people start seeing you differently.