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Etoile Childcare
Amara Legal is a business lawyer who specialises in helping service-based entrepreneurs legally protect their scaling brands.
Deliverables:
Brand Identity
Challenges
She came to me wanting a brand identity that would allow her to raise her rates confidently and attract a more premium client including high-profile or celebrity families, who would see the value instantly, no long explanations needed.
But she was also navigating a saturated space, where loyalty already existed and visual familiarity meant most parents were just going with whoever they knew. So her brand needed to disrupt, quietly, calmly, and with intention.
The Solution
Her new identity instantly communicates warmth, professionalism and credibility, making it clear she offers a premium childcare experience built on intention, safety and care. The strategy behind the visuals and messaging reflects the depth of her values, her structure, and the level of trust she provides. Now, she’s positioned to attract high-value parents who values quality rather than the "cheapest price". The brand feels calm, structured and high-level, reassuring the right families that this is where their child belongs.
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