EAP Travels
EAP Travels is a personalised, service-led business that plans and manages curated travel experiences for individuals and groups
Deliverables:
Brand Identity
Website Design
Social Media Graphics
Challenges
She wanted to attract clients who value high-quality, detail-driven support, but her branding wasn’t positioning her that way. Instead, she kept attracting enquiries below her standard, wasn’t seen as the go-to trusted expert, relied heavily on word of mouth, and often found herself over-explaining her value. Without clarity, raising her prices confidently didn’t feel possible.
She didn’t have a brand strategy, which meant she also lacked direction, she wasn’t clear on who she was speaking to, how to articulate her expertise, how to visually communicate a premium experience, or how to stay consistent in her marketing.
The Solution
We rebuilt her brand from the inside out, starting with a clarity-led strategy that finally gave her direction. We defined the high-value clients she wanted, clarified what truly differentiates her, and shaped a message that feels warm, trustworthy and expert-led. From there, her visual identity was elevated into something intentional and premium with colours that communicate personality but high-end typography that signals authority, and a cohesive design system she can use across her business. Her website was redesigned to feel organised, high-trust and aligned with the experience she delivers, making it easier for clients to enquire and book with confidence.
The Results...
After launching her new brand, she began attracting clients who matched her higher standard. Enquiries increased, she started booking larger projects, and saw more returning clients and referrals. Her brand became instantly recognisable, her online presence felt more credible, and showing up became easier because everything finally reflected the level she was operating at. The shift in perception directly translated into better clients, bigger opportunities and more confidence in how she communicates her value.
