Control The Room
Control The Room is a 6-month Messaging Advisory Programme for founders who are ready to operate at a higher level and want their positioning, messaging, and content to consistently attract and convert high-ticket clients
Control how you’re seen. Control who you attract. Control the room.
Let's Be Honest...
You feel like you’re ready for the next level of your business. You’ve already proven that your work gets results, and you’ve already built something that works.
But if you’re honest, you’ve hit a bit of a plateau with the stage you were at before. Not necessarily because your business isn’t making money but because the way it’s currently running isn’t fully aligned with the level you want to reach.
You want to start charging higher prices. Start increasing your revenue. You want to attract clients who are genuinely aligned with you and the work you do. And more importantly, you want to build a business that reflects who you’re becoming as a founder.
Because when you think about scaling, you don’t want to build the next phase of your business on the same foundations, you want income stability, to be seen as an authority that attracts decisive clients who trust instantly to the point where they sign, pay, and move very quickly.
You don’t want to keep bringing in clients just for the sake of hitting revenue targets. You want to bring in the right people from the start.
The people who actually see the depth & value of what you do.
The people who are willing to do the work.
The people who take the strategy seriously.
But Right Now:
Reality is looking a little different
Some of the clients you’re working with aren’t fully aligned. Some joined because you needed the revenue. Some don’t fully implement the work.
Some sit inside your programmes or containers but don’t really move.
And over time that starts to affect your confidence as well.
Because you know the level of client you actually want to be working with.
You want people who are serious. People who execute. People who are fully bought into the work. Not people who hesitate, stall, or sit on the sidelines.
At this stage, it’s not just about making money anymore.
It’s about building a business that is aligned with the kind of founder you want to become and the type of clients you want to serve long-term.
Imagine if the next phase of your business actually looked like the level you know you’re capable of:
Building a reputation where you’re recognised as the go-to authority in your space/niche.
Opportunities, collaborations and higher-level clients start coming your way because your positioning matches the expert you are
Being fully booked with clients who are genuinely aligned with the work you do, who show up ready to implement, produce incredible results, and make the work feel exciting again
Opening your inbox to enquiries from people who already understand the value of what you do, are ready-to-invest and chose you due to your content oozing authority
Posting content knowing exactly why it will connect with your audience because your positioning, messaging and perspective are finally clear
Being able to scale to $5k to $10k months because your business is no longer built on inconsistent demand, but on clear positioning and intentional direction.
Here’s the truth:
If we’re being honest, the solution to having that kind of oozing authority in your industry isn’t more visibility. Because let’s be real, you’ve tried that.
You’ve posted more. You’ve shown up consistently. You’ve tried different angles with your content. And yet the same thing still happens.
People admire your work but they’re still hesitating when it comes to actually hiring you. Because authority doesn’t come from visibility.
It comes from being super freaking clear on what you actually do, who it’s for, and why your approach is different.
And when the way you articulate your expertise finally matches the depth of the work you’re delivering behind the scenes you'll see such a MASSIVE shift.
With the conversations you're having.
The clients you attract.
The way people respond to your content.
And your reputation in the room.
This isn’t about chasing more visibility or trying another strategy.
Unlike most content or marketing experts who will tell you that visibility is the key to attracting high-paying clients, my clients and I have time and time again proven that to be wrong.
Most of my clients who started attracting higher-paying clients didn’t do it because they suddenly became more visible or started getting loads of views.
For example, when my own business went from charging around $2,000 for projects to working with $10,000 clients, my visibility actually went down. My views got lower and lower. But I was still attracting higher-level clients. I was still being invited onto podcasts. I was still hosting my own in-person masterclasses.
The thing that changed wasn’t visibility. It was how my expertise was being understood, without that being clear. People will still have questions. They’ll watch your content but still wonder if you’re the right person for them. They’ll enquire but hesitate when it comes to actually investing.You might even get on calls where it feels like you’re explaining your value instead of them already seeing it.
Inside Control the Room, we focus on fixing that foundation so you can achieve results like the exhibits below.
Before I met Shanée, I knew I wanted to charge four figures and build a steady income, but in my head, that felt like something l'd reach in 5 years. She gave me the push I really needed. It took a complete mindset shift, sleepless nights, and putting in serious work behind the scenes to get to that goal sooner. Having someone in my corner who genuinely believed in me, constantly reminding me I was capable now, not later, made all the difference. Her guidance, plus helping me create real action plans, was SO helpful.
Before working with Shaneé, our business had no clear direction and we were attracting cheap clients. She helped us build a solid foundation and gave us the clarity we needed to level up the business. Since then the change has been massive, we’re now higher-quality clients, and the business has grown to around $45,000 a month with plans to reach $67,000 a month as we expand.
Laki | Service-Based Business Owner
Jada | One Take Branding Studios
Control The Room
Control the Room is a 6 month strategic partnership for founders who are done guessing why their message isn't converting and ready to build a brand so clear, so authoritative, and so completely theirs, that aligned clients find them, trust them, and move without needing to be convinced.
We take what makes you exceptional and turn it into a message so clear and so consistent across every touchpoint, that you can speak about your work with power and certainty, show up as the obvious choice before you've said a word, and finally have the kind of consistent, predictable lead flow that feels effortless.
You don’t need more information. You need direction. Inside Control The Room, you’re not left to figure it out on your own. You have someone in your corner, telling you what to focus on, what to refine, what to stop doing completely. So your business actually starts moving with intention instead of guesswork
This is how authority is built and recognised
The Authority Shift Method
The brand and messaging framework that takes you from invisible and underestimated to the obvious choice, with aligned clients who arrive already decided, already trusting, and already ready to invest.
Positioning Clarity
We'll get crystal clear on exactly what you do, who you do it for, and how you do it, so you can communicate your expertise confidently, in any room, on any platform, without shrinking it down or stumbling over your words. Because when your positioning is this clear, speaking about your work stops feeling like something you have to prepare for and starts feeling like something you just do.
Your Client DNA
We'll ditch the demographic box entirely and get inside the head of the buyer you actually want, their frustrations, their language, what keeps them up at night, and what that final fuck it moment looks like right before they decide you're the person they need.
We dig into what makes you genuinely incomparable through competitor analysis and a deep look at your zone of genius, so you stop being one of many options and start being the only option. No more racing to the bottom on price because someone cheaper showed up.
USP Identification
We build your structured, ownable method for how you deliver results so your expertise has a shape people can see, trust, and repeat back. This is what makes you feel respected before you even speak, and turns you from generic into something that commands a premium and attracts the clients who are ready for exactly what you do.
Your Authority Asset
We uncover your bold, industry-leading angles, the perspectives and stories only you can tell so your content stops blending in and starts building the kind of authority that has ideal clients sliding into your DMs already convinced.
Content To Clients
Messaging Loop
We take everything we've built and translate it into one clear, consistent message that runs across your offers, your website, and your content, so nothing gets lost between your brain and your buyer. Every touchpoint is connected, every piece of content is pointing somewhere, and every interaction feels like part of the same conversation. That's what speeds up the buyer journey.
Client Case Study
How a positioning reset helped Abigail secure a $6,000 dream client without long sales calls
Positioning Clarity
Abigail struggled to explain what she did without over-talking or feeling unclear, which made her hesitant to reach out or pitch. We broke down her experience and results in a way that made the value of her work obvious and easy to communicate, so she no longer felt like she had to “vomit out” everything to be understood. Instead, she gained clarity on her client’s pain points and how her work directly solves them, allowing her to speak about her services with certainty.
USP Identification
We clarified what Abigail actually stands for beyond “helping women make more money” because that messaging didn’t feel aligned to her and wasn’t differentiating her in the market. We worked through her experiences, values, and perspective to define how she is different from others in her space, and who she is specifically here to serve. This gave her a clear direction instead of feeling like she was blending in with everyone else in her industry.
Authority Asset + Messaging Loop
A big part of our work was pulling out pieces of Abigail’s story, experiences, and way of thinking and showing her how to actually use them in her messaging. This is something she hadn’t experienced before being asked the right questions and having those insights translated into how she shows up in her business. As a result, she was able to articulate what she does clearly, create her own framework, and confidently pitch her services without second guessing herself.
What's Included:
Accountability & Strategic Direction
You’ll have someone in your corner guiding your decisions, keeping you focused, and making sure you follow through. So instead of getting stuck, overthinking, or going back to old habits, you stay consistent, clear, and moving forward.
Messaging & Content Reviews (6 per month)
You’ll be able to submit content, offers, captions, sales messaging, or email sequences for review. I’ll give direct feedback to refine your messaging, strengthen your authority, and make sure everything you put out is clear, aligned, and positions you properly.
Direct Access & Ongoing Support
In between calls, you’ll have direct access to Shaneé with a 24–48 hour response time. So when you’re implementing, creating content, or questioning your messaging, you’re not left waiting. You can get clarity quickly, keep your momentum, and continue moving forward without delays.
Bi-Weekly 1:1 Calls
Two calls per month where we refine your messaging in real time, plan content that positions you properly, and adjust anything that isn’t working as it should. This means you’re not left guessing, second-guessing, or overthinking what to do next.
The Investment
£3000
or 6 payments of £500
Hey, I'm Shaneé
AKA - Your Fav Strategist
I'm a brand and messaging strategist helping clients like you attract premium, aligned and decisive clients so they can build their dream business.
Over the years I kept noticing the same pattern. I’d work with incredibly talented founders who were genuinely great at what they did, but when people encountered their brand, that depth wasn’t obvious.
They were posting consistently.
They had the experience.
They were doing the work.
But people still weren’t fully getting it. And then I realised something.
The problem usually wasn’t visibility. It was how their expertise was being understood. I saw this in my own business too.
When I went from charging around $2,000 for projects to working with $10,000 clients, my visibility actually went down. My views dropped. But the quality of opportunities increased.
I was still attracting higher-level clients, converting $4,000+ clients in the DMs, speaking on podcasts, and hosting in-person masterclasses.
That shift had nothing to do with going viral. It had everything to do with how my expertise was being perceived.
That’s what led me to develop the Hierarchy of Perceived Authority, and it’s the foundation of the work we do inside Control the Room.
Because when the way your work is communicated actually reflects the depth of what you do, people start seeing you differently.