Frequently Asked Questions

After you sign up, you’ll receive a confirmation email with the Zoom link and all the details you need to join live.

This is a teaching-led session first. The focus is on helping you understand where your brand sits, why it feels the way it does right now, and what needs to shift for your next phase. At the end, I’ll share how I support clients who want help with repositioning, but there’s no pressure to buy anything.

No. This session is not about logos, colours, or aesthetics. It’s about positioning, how your brand communicates your level, direction, and standards before a conversation even begins. If you already have branding, this session will help you understand whether it’s still aligned with where you’re going, or whether it’s holding you back.

No. This session is about clarity, not commitment. Many people attend to understand what they actually need before making decisions. You’ll leave knowing whether repositioning, refinement, or deeper brand work is the right next step, without rushing into anything.

Yes, especially if you’re at a point where things feel almost right, but not fully aligned. This session is designed to help you make sense of that in-between stage, so your next move feels intentional rather than reactive.

This is a live session, and I encourage you to attend live if you can, as you’ll be able to ask questions and get clarity in real time. If you’re unable to join live, a replay will be available via a link sent after the session.

Yes, for each website package we offer payment plans. However to secure your spot you must pay a 50% deposit. We offer payment plans of 2, 3 and 4 that are spread across the duration of your project. These will be installed during the branding process so that the full payment is made before we handover your branding files to you.

1. You'll need a brand identity (not just a logo). You'll need a minimum of 3 logo variations and your brand guidelines. If this is something that you don't have, then we can add this on to your package. 2. It is also important that you have professional photos if you are a product based business, if you are a service based business, we are most likely able to source stock photos for you at an additional cost. 3. You'll need to have a website domain. These can be purchased on websites such as GoDaddy.(https://www.godaddy.com/en-uk/domains)

For website design alone, most clients invest between £2000 to £3000 ($2700 - $4000 USD)), depending on how many pages you need and how custom the experience is.

Sets the visual tone for your entire brand, so that every design decision is rooted in meaning, not assumptions or trends. This is where we define the look and feel that will visually communicate your brand’s personality, attract your audience, and make you stand out your industry.

Logo Suite (3 Variations) - Includes your primary logo, secondary logo, and submark, giving you the flexibility to show up professionally across different platforms. ​ Strategic Colour Palette & Typography Suite - Curated using design psychology to attract your ideal audience and build credibility at first glance. ​ Final Logo Files (AI, PNG, JPG & PDF) - Delivered in all the formats you need for print, digital, and future design use. ​ One Concept with Two Rounds of Refinement - We design with clarity and intention, and refinement is based on your feedback and strategy to make sure it feels right for your brand.

A simplified reference guide that shows you how to use your new brand correctly and consistently. It includes your logo variations, colour codes and font names.

90-Minute Brand Workshop - A guided session where we dive deep into your business, goals, audience, and challenges. We extract the heart of your brand so that every decision moving forward is made with in clarity and purpose, not just aesthetics. Competitor Research - We look closely at your industry and competitors to identify any gaps and opportunities for your brand to stand out, so you’re not just fitting in. Brand Positioning & Differentiation - Together, we shape your unique angle (what makes you different and special), the space you own in your audience’s mind. This ensures your brand doesn’t just sound like everyone else’s, it communicates to your audience why you. Messaging & Voice Direction - We will get clear on how you sound and what you say. We’ll define your tone of voice and key messaging pillars so you can communicate confidently and consistently from your captions to your website. Strategic Audience Breakdown - We don't do the whole vague “ideal client” stuff. We map out real, behaviour-driven audience profiles so you know exactly who you’re speaking to, what they care about, and how to position your brand to connect with them. 30-Page Brand Strategy Document Your brand’s playbook, it combines all the insights, direction, and decisions we’ve made into one powerful document. This is the real money making machine as you can use it to guide your marketing, content, design, and future growth.

Sets the visual tone for your entire brand, so that every design decision is rooted in meaning, not assumptions or trends. This is where we define the look and feel that will visually communicate your brand’s personality, attract your audience, and make you stand out your industry.

Logo Suite (3+ Variations) - Includes your primary logo, secondary logo, and submark and additional variations, giving you the flexibility to show up professionally across different platforms. ​ Strategic Colour Palette & Typography Suite - Curated using design psychology to attract your ideal audience and build credibility at first glance. ​ https://static.wixstatic.com/media/7b4201_8d6f604d462e4c23bc71f132764fc880~mv2.jpg Custom Brand Marks or Icons - These supporting visuals create a more memorable and layered brand identity. They strengthen recognition, give your brand more flexibility, and allow you to show up consistently — even when your full logo isn’t being used. https://static.wixstatic.com/media/7b4201_5c9d46f01fc6451fb9e550969d8c2d5c~mv2.jpg Brand Pattern - This adds depth and helps your brand feel more established. It ties your visuals together telling another element of your brand story and reflects your brands personality. Final Logo Files (AI, PNG, JPG & PDF) - Delivered in all the formats you need for print, digital, and future design use. ​ One Concept with Two Rounds of Refinement - We design with clarity and intention, and refinement is based on your feedback and strategy to make sure it feels right for your brand.

A simplified reference guide that shows you how to use your new brand correctly and consistently. It includes your logo variations, colour codes and font names.

To help you launch your new brand with confidence, you’ll receive three professionally designed branded assets. You can choose 3 from: • Business Card Design • Loyalty Card Design • Social Media Content Posts (4) • Instagram Highlights • Instagram Story/Feed Templates (2) • Acuity Booking Page Design • Youtube Banners • Email Campaign Design

Once your strategy is complete, we walk through how to implement it in your business. This isn’t just theory, we show you how to actually use your brand strategy to guide your content ideas, shape future offers, and make confident decisions as you grow. Your strategy is a roadmap you can keep returning to.

You walk away with a clear brand blueprint, a visual identity that positions you as an authority, and a website that does the filtering for you. Day to day, that means: • your content feels easier because you know exactly what to say and who you’re speaking to • your visuals and messaging are aligned, so your brand looks as confident as your expertise • your website connects the dots, filtering out misaligned enquiries and attracting clients who are already clear and ready to invest Sales conversations feel lighter because clients arrive informed, aligned, and already leaning towards working with you. Instead of convincing, you’re confirming. Your brand starts supporting your growth, visually, strategically, and structurally rather than creating friction as you scale.

This isn’t about choosing logos based on personal preference or what “looks nice” Most graphic designers start with visuals. I start with positioning. Before anything is designed, I take time to understand: • your industry and market • who you actually want to attract next • how you want to be perceived • where your brand is currently misaligned The strategy informs everything, messaging, tone, visuals, and structure so your brand isn’t just attractive, it’s intentional and aligned with where you’re going. This solves a positioning problem, not just a design one.

Revenue doesn’t always mean alignment. If your brand isn’t aligned with the level you’re operating at, your growth is often capped either by the types of clients you attract, the energy it takes to convert them, or how much you need to explain and convince. This work is about: • improving the quality of clients, not just the quantity • reducing the energy drain that comes from misalignment • repositioning your brand so it supports sustainable growth You’re not fixing something that’s “broken.” You’re making sure what you’re building actually works for the long term

This is for established service-based founders who are already making money, but feel like their brand no longer reflects the level they’re operating at. If you’ve outgrown your current visuals, messaging, or positioning and want your brand to do more of the heavy lifting for you so you can attract decisive and aligned clients, this is for you.

Yes. Clients can either pay in full or split the investment across the project timeline.

Most clients come to this work when their business is already working, but starting to feel heavier, harder to sell, or misaligned with where they’re heading next. If you’re preparing to raise your prices, refine your audience, or move into a more premium space, this is often the right time.

Leveraged is for experienced service providers who know they’re good at what they do but are tired of attracting hesitant, price-sensitive or misaligned enquiries. It’s for founders who have results, skill and ambition, but feel like their messaging isn’t fully reflecting their value. It’s for those who are ready to stop over-explaining, stop justifying their pricing, and start attracting aligned and decisive clients who recognise themselves immediately.

Decisions feel clearer, content feels less forced because you'll know what shifts to make which can lead to more aligned clients because your brand finally reflects where you’re at.

Once your payment is confirmed, you’ll receive: • Your onboarding email within 24 hours • A strategic intake form to complete within 5 days • Access to your shared workspace (Slack) You’ll complete your forms, I’ll review your positioning, messaging and current assets in depth, and I’ll map out the strategic focus for our work together. We then begin your first live refinement session the following week on a Monday.

This isn’t a passive programme where you just watch modules. We work closely together to unpack your brand, messaging, and how you communicate your expertise. Through our calls and feedback, we refine how you speak about your work so the right people understand your value and feel ready to move.

Business coaching usually focuses on broad strategy, systems, or growth. Control the Room focuses specifically on how your expertise is communicated and perceived. We work on the foundation of your messaging so your content, brand, and sales conversations actually connect with the right people.

Most clients come in knowing they’re good at what they do but struggling to translate that clearly. By the end, they feel much clearer on how to communicate their expertise, their messaging feels stronger, and sales conversations feel more natural because people already understand their value.

It’s hands-on. You’re not left alone with videos and worksheets. We work through your messaging together so you can see what’s working, what’s not, and how to adjust it in real time.

Many clients come in after trying other forms of support. Control the Room works well when you already have experience and a business that works, but something still feels unclear in how your expertise is coming across.

No. Most people join because they feel stuck trying to piece things together on their own. The process is designed to help you step back, see the bigger picture, and move forward with more clarity.

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