Leveraged
A 4-week strategic container for service-based founders who are done being questioned, compared, or underestimated and are ready to be treated like the authority they already are.
Using my Hierarchy Of Perceived Authority (HOPA) Framework, you’ll move from explaining your value to embodying it. We assess where your brand is creating hesitation, strengthen your positioning so your expertise is unmistakable, eliminate the subtle signals that attract indecision, and refine your messaging so it filters for committed clients. This isn’t about doing more. It’s about aligning your brand with the level you’re already operating at, so sales feel calmer, pricing feels grounded, and your authority is clear before you even speak
Messaging that magnetises Positioning that makes you unforgettable
Let's Face The Facts
You’ve got the receipts, the Stripe notifications, the client voice notes saying “this changed everything” the before and after screenshots that prove your work delivers. You’ve rewritten your offers more than once, sat through six-week programmes on Zoom, bought the $100K sales course, downloaded the plug and play caption templates, hired the copywriter to “fix” your messaging, updated your website, invested in the brand shoot, and committed to posting consistently for 90 days straight, doing everything you were told would create momentum, and still...
You’re attracting people who love your content, but hesitate when it’s time to move forward which is confusing because you don't embody the same mindset
You’re explaining your pricing and re-justifying your value, so the investment feels like a discussion instead of a decision.
You’re booking discovery calls you already know aren’t going to convert, but you do them anyway because there’s a slight chance they might, instead of feeling confident that the person booking is already aligned and ready
And it’s starting to mess with your confidence.
You watch other experts in your space post:
“Signed 5 new clients today”
“Fully booked for Q2”
“Closed £18K in 48 hours”
And you double tap. You comment congratulations. You tell yourself you’re happy for them. But privately? You’re thinking… What about me?
Because you know you’re not less intelligent.
You’re not less experienced. You’re not less capable. So what is it?
Why does it look effortless for them… while you’re still explaining your pricing on calls?
Why are they announcing waitlists…while you’re refreshing your inbox hoping for one solid enquiry?
It’s that they’re positioned better. Their authority is clear. Their difference is obvious. Their brand holds weight before they even open their mouth. And yours?
Still relies on you proving it.
But here’s the shift
By the end of Leveraged:
Your brand made the difference obvious before you even entered the room so you stopped feeling like you had to prove yourself in every conversation?
People reached out already understanding your value, which meant calls felt like confirmations, not interrogations.
Your content stopped attracting curiosity and started attracting commitment.
Pricing stopped feeling heavy to say out loud, because the people enquiring expected the investment.
You stopped over-explaining your process, your experience, your thinking because your positioning did that for you.
Instead of hoping the next enquiry might be “the one” you felt calm because the wrong people simply stopped applying.
What The Next 4 Weeks Look Like:
Week 1 – Brand Diagnosis & Perception Reset
We identify exactly where your brand is underselling your expertise, where hesitation is being created, and what’s causing the disconnect between the level you operate at and the clients you attract, so you know what to fix and why
By the end of this week, you will:
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Understand exactly what your brand is communicating at first glance
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See where doubt, hesitation, or “I’ll think about it” is being triggered
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Know why people enquire but don’t move forward
What's Included:
4x Weekly 1:1 Calls
Deep, strategic sessions where we correct how your brand is being perceived, sharpen how you communicate your value, and position you so clients understand your level without you having to convince them.
Ongoing Proximity & Direction
You won’t leave a session and spiral alone.
You’ll have direct access for voice notes, message refinements, and real-time recalibration so clarity compounds instead of fades.
Authority-Led Messaging Refinement
We refine how you communicate so your content filters for commitment, not curiosity and your positioning holds before the call ever happens
Strategic Implementation Guidance
Clear, personalised action steps each week so you know exactly what to focus on, no busy work. Just the moves that actually shift how your brand is experienced.
The Investment
£1000
or 2 payments of £500
Hey, I'm Shaneé
I didn’t start out confused about my business. I was booking clients, raising my prices and delivering strong work. But at some point, I realised something was off. I was being hired for execution when the real value I brought was in my thinking. I was spotting gaps, shaping direction and seeing things my clients couldn’t,yet my positioning didn’t reflect that.
And it showed.
I was attracting clients who compared me to cheaper options. Clients who would question pricing. Clients who’d go quiet after I sent the proposal. Clients who liked my work but didn’t fully trust my expertise.
That was the reality check.
My skill had evolved, but the way I was communicating it hadn’t. So I kept attracting buyers who saw me as a pair of hands, not a strategic partner.
Once I refined how I positioned my expertise, how I spoke about it, structured it and signalled it, the type of client changed with it. Fewer conversations filled with explaining. Fewer proposals going cold. More aligned and decisive clients who trusted my thinking before we even got on a call.
Now, I help experienced service providers communicate their value in a way that attracts aligned and decisive buyers so they stop being underestimated, stop being compared on price, and start being chosen for their thinking.
This is what I wish I’d had.